Pre-Production: Why 70% of a Film’s Success Happens Before the Shoot

In the world of audiovisual production, filming is often perceived as the most important stage. However, experience shows that a large part of a film’s success is determined long before the camera starts rolling.

At ABC VISION, we believe that pre-production is the foundation of every successful project. Thorough preparation helps prevent unexpected issues, control the budget, and optimize the final quality.

1. Clarifying the Film’s Objectives

Before anything else, it is essential to answer several key questions:

  • What is the purpose of the film?

  • Who is the target audience?

  • What is the main message to convey?

  • What tone should be adopted (corporate, emotional, dynamic, etc.)?

A clear vision aligns the entire team around a shared direction.

2. Building a Strong Screenplay

The screenplay is the backbone of the project.
It structures the message, defines the rhythm, and organizes the narrative.

A strong screenplay helps to:

  • Avoid inconsistencies

  • Optimize duration

  • Ensure effective storytelling

Without a precise script, filming can quickly become confusing and inefficient.

3. Developing the Technical Breakdown and Storyboard

The technical breakdown details every shot: camera angles, movements, framing, and transitions.
The storyboard visually represents scenes through illustrations.

These tools help to:

  • Anticipate technical equipment needs

  • Save time on set

  • Ensure visual consistency

4. Organizing Logistics

Pre-production also includes:

  • Location scouting

  • Casting

  • Scheduling

  • Managing permits and authorizations

  • Preparing equipment

Well-managed logistics reduce delays and costly unforeseen issues.

5. Controlling the Budget

Detailed preparation allows for accurate cost evaluation:

  • Equipment rental

  • Travel expenses

  • Set design

  • Technical crew

  • Post-production

A well-anticipated budget prevents unnecessary expenses and secures the investment.

6. Anticipating Post-Production

Thinking about editing during pre-production is strategic.
Planning cutaway shots, alternative takes, or graphic elements simplifies the post-production process and enhances the final result.

Conclusion

A successful shoot is rarely the result of chance.
It is the outcome of methodical preparation and a clear vision.

That is why, at ABC VISION, we place critical importance on pre-production. This strategic phase secures the project, optimizes resources, and guarantees a professional, coherent, and impactful film.

Do You Have an Audiovisual Project?

Let’s prepare it together to ensure its success.

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